Overview
About Product:
Disney BYJU'S Early Learn program enables young learners to develop core skills and concepts while learning alongside timeless Disney characters. We also help little ones learn foundational topics with video-based learning which is interactive and personalised.
About Project:
This user research project aimed to understand factors leading to a drop in the engagement of worksheet usage in the Disney Byjus early learning app.
Research Goals
To learn about factors leading to the declining usage of the worksheet?
To learn about how kids are consuming worksheets and where worksheets fit in their overall study plan.
To understand how parents plan their kids' studies for the worksheet,
My contribution
User research
UX Workflow
The team
1 × Business team
1 × Product manager
27 × End users
1 × Research Ops
9 × Product specialists
Year
2022
Process
Overall Research Questions
What is the parents’ lifestyle? How do they make decisions?
How has their experience been with the product, specifically the worksheet?
Factors behind the engagement and the drop in engagement in India
Understand content appropriateness considering demographics, digital literacy, and background.
Participants Selection Criteria:
Maximum Engagement: Participants who have completed the maximum number of the completed worksheet in the mentioned duration
Medium Engagement: Participants who have completed -- the number of the completed worksheet in the mentioned duration
Minimum Engagement: Participants who have completed more than 1-x number of the worksheet in the mentioned duration
Nil Engagement: Participants who have not completed a single worksheet
Engagement = No. of worksheets completed/total no. of the worksheets in the particular grade
Methodology:
The overall research project was divided into two phases considering the requirement of a longitudinal study spread over a period of almost 4 months.
Phase I
Research Technique: User Interview with children
Duration: 75-90 Minutes
Session 1: Begin with playtesting, where the child completes a worksheet (both the hardest and favourite). Parents will accompany the child to discuss challenges, behaviours, and usability from the child's perspective.
Session 2: In this session, parents will answer questions related to their challenges, interactions, and background.
Phase II: The goal of this phase is to assess changes in perceptions and behaviours regarding the product over a three-month period.
Presentation & Deliverables:
Documentation with user insights and validated assumptions
PPT Presentation
The entire presentation is accessible at:
https://docs.google.com/presentation/d/1hgdJXLa3xSRHZ7uz68PQYYyaz--jten79UJaEu1RDVU/edit?usp=sharing
Outcome
Please use the link below to access the entire project.
https://docs.google.com/presentation/d/1hgdJXLa3xSRHZ7uz68PQYYyaz--jten79UJaEu1RDVU/edit?usp=sharing