Are you seeking a designer, researcher, and leader who could own and drive your end-to-end design process to effectively deliver business goals?

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With over 9 years of experience, I bring a unique blend of design expertise, research rigour, and leadership skills. I've successfully owned and driven end-to-end design processes in the finance, EdTech, and MedTech sectors, tackling complex business problems like climate & credit risk, sustainability, and digital transformation using Design Thinking principles.

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My key strengths include:

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• Imagine turning complexity into clarity, user frustration into delight, and business challenges into opportunities for exponential growth. I've seen firsthand how design thinking can transform organizations, and I'm passionate about building products and services that deliver impactful outcomes.​

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• Finding the user code: Today's business landscape demands a deep understanding of your audience. I relish the challenge of deciphering complex business needs and user motivations. My experience in user research, including in-depth interviews, usability testing, and user journey mapping, ensures every design decision puts the human experience at the forefront.

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• But data is my co-pilot.: Intuition is valuable, but data is the fuel that propels us forward. I'm a firm believer in marrying creative ideation with data-driven insights. This allows us to measure the success of design initiatives and foster a culture of continuous improvement, constantly innovating and optimizing for better results.

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• The Art of Service Design: As a Service Design evangelist, I bridge the gap between creative genius and business acumen. I leverage my expertise and tools like Figma and Miro to craft service blueprints that not only delight users but also unlock hidden business potential. I'm passionate about optimizing customer touchpoints and ensuring every interaction drives positive outcomes.

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• Collaboration is Key: Leadership isn't a solo act. I thrive in collaborative environments, leading and mentoring service design teams through outcome-oriented workshops. Effective communication is paramount, so I excel at working with diverse stakeholders, from executives to product managers and marketing teams, ensuring everyone is aligned and invested in the design journey.

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I'm a passionate Design Thinker and creative problem solver seeking a leadership role to:

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• Leverage my experience and expertise to create exceptional user experiences.

• Contribute to the success of a forward-thinking organization focused on innovation.

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Feel free to connect with me to discuss how I can help your organization achieve its design and business goals.

"To design is to stimulate the human conscious (sub)  for the desired outcome."

Design, a vehicle for business and technology in the contemporary world, but most importantly one of the drivers for the evolution of human experiences, is all-pervasive.